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The benefits of gold in skin care are many. Though
using gold in skin care products has become popular only now, it has been used by Romans, Egyptians, and Japanese for ages to manage several skin conditions. Gold is revered for its ability to promote youthful-looking skin by stimulating collagen and increasing elasticity for a firmer complexion. Gold skin care counters the breakdown of collagen fibers and elastin in the skin. This breakdown occurs naturally with age and increases with free-radical activity leading to sagging skin, fine lines, loss of volume, and skin elasticity. Not only does gold antioxidant activity help increase the production of new collagen, but it can also help protect the health of existing collagen. It aids in guarding the skin against the free-radical damage caused by external stressors including pollution, UV light, and other toxins our skin comes in contact with every day. Gold is known to help improve blood circulation. The oil imparts a beautiful healthy glow post-application thanks to this boost in circulation!